At 22 years old, Jess founded My Fashion Plate (MyFashionPlate.com), a chic virtual fashion community and wardrobe management site that enables style-conscious individuals to maximize their wardrobes. A unique user-driven Web site providing free, personalized virtual closets, and real-time tips and services from professional stylists, My Fashion Plate helps users develop their individual styles with exclusive technologies and tools. Wardrobe organization, a complimentary and Body & Style Analysis, and a design studio with the ability to create, plan and track outfits are just some of the innovative features offered by the site. My Fashion Plate allows fashion-hungry members to consult professional stylists for wardrobe and outfit assessments, personalized look books, personal shopping services and fashion-related questions 24/7. With a comprehensive set of fun and engaging tools, My Fashion Plate gives anyone the ability to be a fashion-forward, trendsetter in a single click!
My Fashion Plate has been featured in People StyleWatch, Riviera Magazine, The New York Times and The Zoe Report (Rachel Zoe). Partnering with iconic fashion and beauty brands Nordstrom, Lancôme and Allure, My Fashion Plate helped to bring summer beauty and style to fashionistas throughout the U.S.. Touring various Nordstrom locations, Jess provided fashion advice and styling sessions for women looking to perfect their summer wardrobes.
In January of 2012, My Fashion Plate reached a major milestone as it was acquired by 1.800style.com!